How to Sell More Whitening in Your Practice

1. Patient Communications

Are you sending patient communications by email or text message? If so, these are effective channels to promote your latest services and products, like teeth whitening.

Include a brief mention of your new whitening products and promotions with all appointment reminders.

2. Incentivise Your Staff

When selling whitening, it’s important that your staff are comfortable with explaining your various treatments.

Set aside some time to train your colleagues on the products your practice carries, including the benefits of each, what types of patients they are best suited for, results expectations, and at-home instructions.

You can even practice role playing by acting out various situations you may face with patients. Additionally, consider starting a friendly competition!

Keep track of how many whitening products are sold by each staff member in a month – the winner can be rewarded with a gift card or day off.

3. Special Promotions

Specials and limited-time promotions are a great way to encourage whitening purchases. Offer patients custom trays at a reduced price when they purchase a whitening kit. Or, give a sample to all new patients.

Tips To Market Whitening

Do your patients long for a whiter smile? Provide an education & learn how to easily market whitening in your practice with our 5 easy tips!

5. Waiting Room Questionnaires

Have patients complete a brief questionnaire while they are waiting for their appointments. Include questions such as: what is the reason for today’s visit?

Do you have any concerns you’d like to speak to your dentist about? Are there any treatments you’d like more information on?

If patients express interest in whitening, you can present your practice’s options during their hygiene appointments.

6. Create a Whitening Menu

Keep a whitening menu in your waiting room. Firstly, it’s a great way to remind your patients that your practice offers whitening. Plus, it also outlines all the options patients can choose from and the various price points.

This allows patients to review the various solutions and find a whitening treatment for their individual budget and personal needs.