Make sure your patients understand why professional whitening is the better option.
Higher efficacy: Professional-grade whitening agents are more potent and effective compared to OTC products, which are limited to very low concentrations of peroxide.
Customisation: Custom-fitted trays and tailored treatment plans ensure even application and better results.
Flexibility: With options available ranging from in-practice treatments, take-home solutions, whitening strips, and full smile makeovers, professional treatments deliver a far more comprehensive range of options. Instead of being stuck with what’s available, patients have the flexibility to select the treatment they really want.
Safety: Professional supervision minimises risks associated with misuse or overuse of whitening agents, which can lead to sensitivity, irritation, or damage to the teeth and gums.
Head to our whitening shop to find comprehensive whitening ranges that will leave you ready to help every patient, no matter their whitening needs.


Hydrogen peroxide: This powerful bleaching agent releases oxygen molecules that break down stains on the enamel and dentine. It acts quickly and is commonly used in both in-office treatments (with concentrations up to 6%) and in lower concentrations for some take-home kits. Ideal for patients seeking rapid results, hydrogen peroxide is effective but may increase sensitivity for some individuals.
Carbamide peroxide: This agent decomposes into hydrogen peroxide and urea, with the hydrogen peroxide being the active component. It acts more slowly, making it suitable for take-home kits with prolonged application periods. Typically available in a 16% concentrations, carbamide peroxide is gentler on the teeth and gums, reducing the risk of sensitivity and irritation, making it suitable for patients with sensitive teeth or those preferring gradual whitening.
Rapid results: Hydrogen peroxide is the go-to for in-office treatments or patients who want fast results. Its quick action is ideal for those preparing for events or needing significant whitening in a short time.
Sensitive teeth: Carbamide peroxide is preferable for patients with a history of sensitivity. Its slower release of hydrogen peroxide minimises discomfort, making it a safer choice for at-home use over extended periods.
Customisation: Assess each patient's oral health, history, and expectations to tailor the whitening approach. Having a comprehensive range of solutions can help you to ensure efficacy, comfort, and convenience.
What one patient prefers, another won’t, and more importantly, what is a suitable solution for one patient may not be effective or prudent for the next. By being ready with a range of solutions you can be flexible, ready to cater to the unique needs of any patient.

When consulting patients, you need to consider factors like teeth sensitivity, the extent of discolouration and staining a patient has, and whether or not more extensive restorative treatments are needed before you can effectively recommend a whitening treatment.
In whitening, one size doesn’t fit all. But with the comprehensive ranges we offer, you can make sure you have solutions available or all customers.
