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Have you ever calculated what losing 70% of all your treatment opportunities is costing your practice? It’s significant!

What many dentists don’t realise is that limiting themselves to the use of traditional methods in the initial consultation can lead to a significant reduction in treatment uptake due to a negative patient experience.

This issue can be compounded by the fact that many patients remain unclear of what the next steps of their treatment journey should be after the initial consultation.

These factors also have an impact on treatment acceptance, with many patients often going elsewhere for their treatments.

Now let's look at what this could be costing your business annually...

The loss of treatment opportunities can be costly for a practice, causing a negative impact on both current and future revenue. A typical full-time dental chair should see up to 216[ii] new patients a year for an initial consultation just to stand still.

According to the NHS, the average private orthodontic treatment revenue in the UK is around £4,000[iii], meaning that £605,000 (70%) in potential opportunity is lost by each full-time chair annually.

Failing to convert treatment plans means a practice not only loses out on projected revenue but may also find itself spending more than expected attempting to attract new patients to replace the shortfall.

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