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1. In-practice marketing

In-practice marketing can be a really effective and valuable technique to promote new services without the demand for heavy investment. And it is really simple to implement…

The key is to highlight the benefits of the product, showcase the results and encourage enquiries.

  • Use brochures to explain the process and benefits of the treatment. They can be placed in your waiting room for light reading whilst patients wait to be seen, handed out at promotional events or sent to patients within patient letters.
  • Add posters or framed pictures to your practice to highlight the results of the treatment and encourage enquiries. Position them outside of each dentist’s room or in the waiting area to pique interest.
  • Create a before and after smile gallery and put your patients at the heart of your story. Seeing examples of how the treatment has helped others will engage your patients. Try adding these to a TV screen in the waiting room, or create a glossy hardback that patients can browse whilst waiting to be seen.
  • Write and send patient letters to promote new and existing treatments. This doesn’t have to be limited to new patients either; sending a letter reminding patients of maintenance treatments is a really effective way to show you care about their smile - and it encourages revisits.
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2. External marketing

Many dental practices believe external marketing is just about attracting more patients. But it can also be used to promote new or popular services to a targeted audience.

Local News

A great place to start is with your local press. Whether it’s advertising or public relations, it’s a simple way to build trust and awareness in your community and position your practice as dental experts.

Offer human interest stories and comments on new trends - the content that is going to be of real interest to potential patients.

Referral Programmes

Once you’ve established your business as the dental specialist in the area, you could also create ties with local lifestyle brands.

The perfect smile is becoming increasingly important for more and more adults, so targeting businesses that exude similar values - like boutiques, beauty salons, spas and gyms - will help you reach a valuable audience with news and offers on your latests treatments.

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3. Brand management

You should approach your dental practice as a brand, rather than just another dentist surgery.

From the moment your patient visits your website or walks through the practice doors, to meeting the dentist and undergoing the treatment, your brand should appear consistently throughout.

This means an attractive logo is not enough. Instead, carry your brand through each of your marketing materials and use it across all of the products and treatments you offer too (where possible).

For example, if your patient has to take a product home, weave your branding into the product packaging. After all, there’s nothing more powerful than word of mouth advertising, and seeing other patients leave your practice with branded bags will help spark enquiries.