Privacy Statement

PRIVACY NOTICE

1. Summary of how we use your data

Henry Schein UK Holdings Ltd trading as Henry Schein Dental (“Henry Schein Dental”) uses your personal data in the course of managing our website, arranging sales of our products and services to you and managing our relationship with you and your business.
Data is shared with certain third-party service providers and with the wider Henry Schein Group in order to provide the best possible service and to improve our offerings to our customers.
Where we rely on your consent, such as for email marketing, you have the right to withdraw this consent at any time.

2. What does this Notice cover?

This Privacy Notice describes how Henry Schein Dental, (also referred to as "we" or "us"), a company in the Henry Schein group, will make use of your personal data when you use our website or in connection with your purchase of (or your interest in purchasing) goods or services from us.
It also describes your data protection rights, including the right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is set out in the “Your choices and rights” section.

3. Personal data we collect about you

We collect and process personal data about you when you interact with us and our website, and when you purchase goods and services from us. This includes:
- Identification information, including your title and name, login details, account number, gender, age/date of birth, country of residence, profession, professional membership number, and where relevant, associated company information.
- Contact information, including your (professional or personal) address, email address and phone number.
- Payment & Delivery information, including your payment and delivery details, such as billing and delivery addresses and payment date, where you make purchases from us.
- Purchase history, including details of your previous purchases from us, such as the products you have bought and when.
- Communications information, including information about communications you have with us (such as your interactions with our customer service or our live chat function, your participation in surveys and your customer feedback, or adverse event reports you may submit to us).
- Marketing information, including your marketing preferences, marketing profile information, and any consents you have given us. Also, if you fill in any contact forms we embed in our ads, we will collect the details you provide through these forms, and we may also combine this information with other information, such as Device information, to further tailor our advertising to you.
- Loyalty scheme information, including information about your status in our loyalty rewards scheme, such as your points balance and membership level.
- Device information, including information related to the browser or device you use to access our website, such as your IP address, and how you use our website and your account.
We primarily collect this information directly from you or from your use of our website. In some instances, we obtain information from third parties, such as social network providers (e.g. Meta, Google). This includes information that you have allowed these parties to share with us – for example, through your cookie preferences. We also receive your third party social network profile information (or parts of it) including statistics and analysis of your social network information every time you download or interact with one of our web applications on a third party social network such as Facebook, every time you use a social networking feature that is integrated within our website (such as Facebook Connect) or every time you interact with us through a third party social network (for example, you send us Facebook messages or you post on our Facebook page). To learn more about how your information from a third party social network is shared with us, or to opt-out of sharing such social network information, please visit the website of the relevant third party social network.
If you consent to targeted advertising, some of our advertising partners use information from your interaction with other services, websites and apps to improve the quality of our recommendations to you on our website and in order to show you relevant ads from us on other websites and platforms.

4. How do we use this information, and what is the legal basis for this use?

We will use your personal data for the purposes and legal bases set out below:

Purpose	Legal Basis
We collect, use and store your Identification information, Contact information and Payment & Delivery information, and where relevant, Loyalty scheme information to register and create an account on our website, provide you with services and to deliver requested products to you. We also use information to administer the supply and sale of our products (for example, where necessary, we would share limited information with our suppliers to claim rebates).	It is necessary for us to process your personal data in order to perform our contract with you, or to take steps at your request prior to entering into a contract with you. We also have a legitimate interest in providing you with functionality to aid convenience in this process, e.g. providing tracking services for deliveries, effectively managing your account and enabling account features, and handling your requests; and for business administration purposes.
We collect and use your personal data to verify your professional membership (e.g. dental registration) – for example, when you purchase goods or services from us.	We have a legitimate interest in ensuring the security and safety of our operations and our compliance with regulatory requirements.
We collect, use and store your Identification Information, Contact Information, Purchase History, Loyalty scheme information and Communications Information to manage our relationship with you as our customer – for example, to send you service communications (such as order confirmation emails), and to handle requests relating to your purchases or your interest in purchasing goods and services from us.	We have a legitimate interest in managing our business and providing an excellent level of service and support to our customers.
If you use our Live Chat function, we will use your information (including your name and contact details) for dealing with your query, training and customer service purposes.	We have a legitimate interest to handle your queries and provide you with requested information, to ensure high customer service quality and to train staff in responding to such requests.
We record your calls with us for training and quality assurance purposes, and to effectively handle any complaints.	We have a legitimate interest to record calls in order to train our staff members, for quality assurance and for complaint handling, or, where this is legally required by law, by gaining your consent.
We will collect, analyse and store Payment and Delivery Information in order to track payment and delivery status and to provide our products and services.	It is necessary for us to process your personal data in order to perform our contract with you.
We will use your personal information for marketing purposes, to understand which of our products and services are most relevant to you and to deliver tailored advertising to you. You have the right to object to this use of your information: for email-based marketing, you can do that by clicking on the unsubscribe link in our marketing emails; you can also speak to your Sales representative or call our Customer Service team who will trigger an email that will enable you to Unsubscribe yourself. For cookie-based advertising, you can manage your cookie preferences through the “Manage cookie settings” link at the bottom of each page on our website (see also section 7 below). If we rely on your consent, you can withdraw your consent at any time by contacting us via ecommerce@henryschein.co.uk. Our marketing activities include the following:
We will collect and use Contact Information, Purchase History, Marketing information and -when you also agree to the use of marketing cookies- Device information to send you tailored direct marketing communications in relation to products and services provided by us and our affiliates, and to understand how you interact with those communications (for example, if you open our emails).	We rely on your consent to send you promotional communications via email, or when consent is otherwise required by law (for example, when we collect information for marketing purposes through the use of cookies or similar tracking technologies). In all other instances, and provided this is allowed by applicable law, we rely on our and our group companies’ legitimate interest to promote our products and services to our customers.
We use personal data, such as Identification information, Purchase History, Marketing information or Device information, to create marketing profiles about our customers and understand their preferences in relation to our products and services (for example, we analyse how you interact with the content on our website and with our ads to understand which products would be most relevant to you and to show you relevant ads on our and on third-party websites).	We rely on consent, to the extent this is required by law – for example, when we collect information for marketing purposes through cookies or similar tracking technologies. We also have a legitimate interests to optimise our marketing activities and to promote products and services that are relevant to our customers.
List-based matching: social media providers give us the option to find our customers on their platforms and show them our ads. We use this type of advertising when you consent to this via opting in to digital marketing. Please note that list-based matching may require that you have also given consent to your social media provider or that your social media provider can rely on another lawful basis. For example, with regard to the list-based matching process, we will provide Meta with your email address in an encrypted form (hashed); if you have a social media account with the same email address, we provide your personal data for the purpose of showing you our personalised advertisement on your social media platform timeline. In some cases, we ask these partners to show our ads only if we think this will be particularly relevant to you, based on information they hold on you such as demographics, your activity on the social media platform, or your interests. We will not, however, receive this demographic information about you. We currently use this matching activity with these partners: Facebook and Instagram. You can change your mind and withdraw your consent for this activity at any time To do so, please contact us via ecommerce@henryschein.co.uk.	We rely on your consent for this activity.
Lookalike matching: we also use personal information of our customers to allow social media platforms to find individuals who have a similar profile to our customers and who we expect are interested to find out more about our products and services, so as to show our ads to them. For example, we provide Meta with hashed email addresses of our customers, which Meta would match with these customers’ social media profiles. Based on these profiles, Meta will look for other users who have a similar profile to our customer and would show them our ads. with these partners: Facebook and Instagram. You can withdraw your consent at any time if you are our customer and have provided your personal data to us for this activity. To do so, please contact us via ecommerce@henryschein.co.uk.	We rely on the consent of our customers who provide their personal information to us.
We use your personal data such as Device information when you interact with third party social networking features, such as like/share functions to serve you with advertisements and engage with you on third party social networks. You can learn more about how these features work, the profile data that we obtain about you, and find out how to opt out by reviewing the privacy notices of the relevant third-party social networks.	Your consent – to the extent we obtain this information through the use of cookies or similar tracking technologies. We also have a legitimate interest to promote our products and services and to effectively manage our relationship with you as our customer, where this is allowed by law.
We and our group companies will use personal information, including e.g. Purchase history and Device information to compile statistics and conduct analysis about the use of our website and related services (e.g. product orders), and we will use such statistics to enable us to provide a better service, features and functionality to you and other website users, develop our business and inform our business and marketing strategy.	Your consent – to the extent we obtain this information through the use of cookies or similar tracking technologies. Besides this, we also have a legitimate interest in operating our website and improving our operations and products and services.
We will collect, use and store your Identification information, Contact Information and Communications information to invite you to take part in and manage customer surveys, reviews and other market research activities carried out by us and by other organisations on our behalf.	Your consent to the extent this is required by law. Otherwise, we rely on our legitimate interest to effectively manage our business, review and improve the performance of our services and inform our business strategy.
We will use your personal data such as Identification information, Purchase history, Payment & Delivery Information and Device information for troubleshooting purposes, to protect the security of our website including our users’ accounts, information systems and assets, to monitor compliance with our Terms & Conditions, to prevent fraud and other prohibited or illegal activities in relation to our products and our website in accordance with applicable law.	We have a legitimate interest to ensure our website functions properly and is used in accordance with our Terms & Conditions, and to protect our business assets against fraud and illegal activities or security threats.
We will use your personal data to handle complaints, to protect our legal rights and to establish, exercise or defend legal claims relating to our website and/or our products and services.	We have a legitimate interest in protecting our legal rights and business interests.
We will use your personal data to the extent this is necessary to meet our regulatory obligations or in the context of a regulatory inquiry.	It is necessary to process personal data in this manner, in order to meet our legal and regulatory obligations – for example if you submit an adverse event report or in relation to product recalls.. We also have a legitimate interest in meeting our regulatory requirements and handling our interactions with regulatory authorities in an effective manner.
We will process your personal data to the extent required to respond to legitimate requests for disclosure of information made by public authorities, law enforcement or governmental bodies or under a court order.	In some cases, we are obliged by law to process such requests. We also have a legitimate interest to assist legitimate investigations carried out by official authorities, where the information we hold is reasonably necessary for the detection and prevention of illegal activities.
We will use your Identification Information, Payment and Delivery Information and Purchase history for accounting, tax and audit purposes including to complete our financial reporting, disclosure and record-keeping obligations to our parent company, tax agencies and regulators.	We have a legal obligation under local laws to do so. We have a legitimate interest in complying with our legal obligations in the other countries we operate in.

There are instances where we have a legitimate interest to use your data. Our legitimate interest will vary depending on what we are using your data for, and we explain above what the interest is and how it relates to the processing operations that we are carrying out. Where we process personal data on the basis of a legitimate interest, then – as required by data protection law – we carry out a balancing test to document our interests, to consider what the impact of the processing will be on individuals and to determine whether individuals’ interests outweigh our interests in the processing taking place. You can obtain more information about this balancing test by using the contact details at the end of the notice.

5. How we share your personal data

We share personal data with the following categories of recipients:

Category of Recipient	Personal Data Category	Why?
Third Party Service Providers: These companies will process this information to the extent necessary to perform their functions and are subject to confidentiality agreements.
Payment Service Providers	Identification Information, Payment & Delivery Information, Contact Information	To perform payment processing functions on our behalf.
Security, IT service providers, web hosting providers	All categories of personal data	To help host, function and maintain our website, and to ensure the safety and security of our website.
Customer Relationship Management, Advertising/ marketing agencies	Identification information, Contact information, Purchase history, Device information	To host and assist with our Customer Relationship Management solutions, to send out communications on our behalf, to help us provide a personalised service on our website and provide recommendations as to goods or services you may be interested in.
Analytics service providers	Purchase information, Device information	To carry out analytics and compile statistics, to help us improve and tailor our products and services, and offer more personalised experiences to our customers.
Loyalty Scheme Management	Identification Information, Contact Information, Purchase History	To help us manage our Loyalty Scheme, including tracking the number of points you have earned and assisting in fulfilment of rewards.
Online Signing	Identification Information, Contact Information, Delivery Information	Where legal documents need to be signed to enable us to provide a service, we employ other companies to provide an online e-Document signing service.
Other Third Parties
Henry Schein Group companies	All categories of personal data – to the extent necessary	We share data with our group companies in order to operate, improve, and develop our offering across our group. More specifically: we exchange data at company group level for analytics purposes, in order to analyse the business performance of our group, where there are shared services with our group companies, e.g financial and customer service teams and to inform and improve our business strategy; and we share personal data with our group company which provides the technical infrastructure and platform for the operation of our website. We also share information with our parent company, Henry Schein Inc., and we co-decide our business strategy and how personal information is processed in this context. When we share information with our group companies as we describe above, we act as joint controllers for this data sharing and for the common use of personal data for analytics, for the administration of our website or the management of our customer relationships. If you would like to exercise your data protection rights with respect to this activity, please contact us directly at the details provided at the end of this Notice.
Credit reference agencies, law enforcement and fraud prevention agencies	All categories of personal data – to the extent necessary	To prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime, in accordance with applicable law.
Professional advisors, including legal advisors, tax & accounting advisors and business consultants	All categories of personal data – to the extent necessary	To enable our advisors to provide their business services to us.
Social media providers & advertisers	Device information and Marketing information, Purchase history	For marketing and analytics purposes, and to provide social media features on our website. In the context of our marketing activities, we share personal information with social media networks, such as Meta, and advertisers, to present our ads to you on other platforms and to allow those parties to show you tailored advertising. For example, we may share with Facebook (Meta Platforms) actions that you take on our website such as your visits to our website and information collected from cookies or similar technologies including the Facebook pixel. This allows us to measure the effectiveness of our advertising, improve our marketing practices, and helps us deliver more relevant advertising to you (including on social media such as Facebook): for this activity, we are a Joint Controller with Meta Platforms Inc. This means that we have to provide you with this notice, but you should contact Meta Platforms if you wish to exercise your data protection rights. Further information, including how Meta Platforms enable you to exercise your data protection rights, and subsequently processes your information as independent data controller can be found in Meta Platforms’ Data Policy.
Suppliers of our products	Limited Identification and Contact Information	In limited circumstances, where necessary to administer the supply and sale of our products – for example, to claim rebates or promotional offers.
Prospective Buyer/Seller	All categories of personal data – to the extent necessary	In the event that the business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.

6. Where we transfer your personal data

Personal data that we collect from you may be transferred to and stored at a destination outside the UK and the European Economic Area (“EEA”), which includes the European Union and Norway, Lichtenstein and Iceland. Due to the global nature of our business, your personal data will be disclosed to Group Companies outside of the UK and the EEA including, in particular, to the US (for example, to our US parent company, Henry Schein Inc.). Some of these countries offer an adequate level of data protection, which is equivalent to UK and European standards. Where these locations (e.g. US) do not provide an adequate level of data protection, we ensure appropriate safeguards are in place to protect the transfer of your personal data to these countries – we do that by entering into UK/EU-approved standardised agreements, known as Standard Contractual Clauses, with the party to which we transfer this information.
A copy of the relevant mechanism can be obtained for your review on request by using the contact details below.

7. Cookies

What are cookies? Like most other websites, we use cookies on our website, through which we collect Device information and certain Marketing information. A cookie is a small removable data file that is stored by your web browser on your computer. Cookies are used to provide website users with tighter security, customized content, tailored advertising, tracking of orders, and to make shopping carts work. We also use other forms of technology, such as web beacons, pixels and tags, which serve a similar purpose to cookies, and which allow us to monitor and improve our website and email communications. When we refer to cookies in this Notice, we also mean these tracking technologies.

How do we use cookies? We explain below the types of cookies we use on our website and their purpose. Some of these cookies are controlled by third parties. You can find more detailed information on those third parties and their privacy notices through our cookie banner, or through the “Manage cookie settings” link which is available at the bottom of all webpages on our website.

Type of cookie	Purpose
Essential cookies	These cookies are required to enable core functionality, and for this reason users cannot disable these. Without these cookies, that core functionality, like adding items to your shopping basket, cannot be provided.
Analytics cookies	These cookies help us improve or optimise the experience we provide. They allow us to measure how visitors interact with our website and we use this information to improve the user experience and performance of the website. These cookies are used to collect technical information such as the last time a user visited our website, the number of pages visited, whether or not email communications are opened, or which parts of our website or email communication are clicked on.
Functional cookies	We may use cookies that are not essential but enable various helpful features on our websites. For example, these cookies collect information about users’ interaction with the website and may be used to remember users’ preferences (such as language preference), and the presentation of the website (such as the font size).
Advertising cookies	We use these cookies to collect information about your browsing habits in order to make advertising more relevant to you and your interests. These cookies are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. We may share this information with other parties who help manage online advertising. Our cookie banner contains more detailed information on those third parties.
Social media cookies	These cookies are used when you share information using a social media sharing button on our website, or when you engage with our content on or through a social site such as Facebook. These cookies collect information about your social media interaction with our website, such as whether or not you have an account with the social media site and whether you are logged into it when you interact with content on our website. This information may be linked to targeting/ advertising activities.

How can you manage cookies? When you first visit our website, you will be asked to set your cookie preferences. You can also update your cookie selection at any time, by clicking on the “Manage cookie settings” link, which is available at the bottom of all webpages on our website.

8. Your choices and rights

You have the following rights:

Right	Summary
The right of access	Enables you to receive a copy of your personal data
The right to rectification	Enables you to correct any inaccurate or incomplete personal data we hold about you
The right to erasure	Enables you to ask us to delete your personal data in certain circumstances
The right to restrict processing	Enables you to ask us to halt the processing of your personal data in certain circumstances
The right to object	Enables you to object to us processing your personal data on the basis of our legitimate interests (or those of a third party), including processing for direct marketing purposes or profiling for purposes of direct marketing, or where we are performing a task in the public interest - your objection will be upheld, and we will cease processing your personal data, unless the processing is based on compelling legitimate grounds or is needed for the exercise or defence of legal claims that may be brought by or against us.
The right to data portability	Enables you to request us to transmit personal data that you have provided to us, to a third party without hindrance, or to give you a copy of it so that you can transmit it to a third party, where technically feasible

These rights may be limited, for example if fulfilling your request to access data would reveal personal data about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep.
If you wish to exercise any of these rights, please contact us at the contact details set out below.
Wherever we rely on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. We may however have other legal grounds for processing your data for other purposes, such as those set out above.
In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by following the instructions in the communication where this is an electronic message (for example, the unsubscribe link contained in our marketing emails), or by contacting us using the details set out below.
If you are in the European Economic Area and have unresolved concerns, you have the right to complain to a data protection authority in the country that you reside in or, the country of your place of work or the country where the alleged infringement took place.
If you are in the UK and have unresolved concerns, you have the right to complain to the Information Commissioner’s Office.
If you purchase goods or services from us or create a user account, failure to provide mandatory information means we will not be able to sell you the goods or services or provide you with a user account.

9. How long we retain your personal data

We retain your personal data for as long as necessary to fulfil the purposes we describe in this Privacy Notice, and for such further period as needed to meet our legal and regulatory obligations (such as tax and accounting obligations) and to protect our legal rights (including to establish, exercise or defend a legal claim). When we no longer need to keep information in an identifiable form, we will delete or anonymise the data.

10. Updates to this Privacy Notice

We reserve the right to update this Privacy Notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

11. Contact us

The data controller for your personal data is Henry Schein Dental – where we are acting as a joint controller along with another member of our group, we explain this further above. If you have questions about this Privacy Notice or wish to contact us for any reason in relation to our personal data processing, please contact us at:

By email: ecommerce@henryschein.co.uk
By phone: 0800 028 1533
By post: FAO: Customer Service, Henry Schein Dental, Medcare North, Centurion Close, Gillingham Business Park, Gillingham ME8 0SB
Contacting our Data Protection Officer by email: dpo@henryschein.co.uk.

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