Promotional Pricing

Promotional pricing can be a powerful weapon (after all, everyone loves a deal!) Experiment with different promotions and analyse which performs best for your practice. Some areas to trial:

• Point of Sale Discounts – The simplest type of promotional pricing – advertise your discount throughout your practice using eye-catching marketing materials.
• New Patient Deals ­– Offer promotional pricing for first time whitening patients.
• Patient Loyalty – Reward loyal patients with promotional offers – e.g. discounted 5th order.

Product Bundle Pricing

• Product bundling is nothing new.
• You may be most familiar with the BOGOF deal (also known as Buy One Get One Free). However, there are other product bundles you can experiment with.
• For example, bundling a free whitening toothpaste with every purchase. Consider your profit margins and get creative!

Competitor Based Pricing

• It’s important to understand your practice doesn’t operate in vacuum. Other practices in your area will also be selling whitening, and the prices you set need to be based on this competitive landscape.
• Top Tip! Beating the competition doesn’t necessarily mean reducing your pricing.
• Consider what you offer: Do you offer a premium service? Could your prices reflect this?

Discount Codes & Deals

Why pay full price when you can shop for less? Discounts and promotional offers are an excellent way to save money, often significantly reducing your overall cost. When hunting for the best deals, it’s important to be aware of the best times to buy. We all know that Black Friday and January are often great times of the year for sales – but what about the rest of the year? Top Tips!

• Social Media – Follow your whitening supplier on social media. This is often the first-place discounts & offers are promoted.
• Newsletters – A great way to bag a bargain is to use a discount code, these are often given out in supplier newsletters, so sign up and stay informed!
• Browse Special Offers – Online suppliers will frequently advertise special offers, and this can be a great place to catch a whitening bargain!

Save money with a plan

• As the saying goes, “failing to plan is planning to fail.”
• This could not be truer when it comes to ordering your whitening supplies.
• Make sure you have a clear budget in mind and stick to it. Buying in bulk can give you a great discount on a large purchase, but make sure this aligns with your budget and plan.

Trust Your Supplier

• Whilst shopping around may seem appealing, there is great value in building up a relationship with a supplier you know and trust.
• With a valued supplier, you can count on high quality teeth whitening gels, a reliable service and (if you’re lucky) a whole host of additional benefits.